So in the blogging world, we hear a lot about coming up with content, getting people to read your stuff, and all the asthetic stuff that goes along with having a website. But there’s way more to having a successful blog than just writing good content and making it look pretty.

You need to have a strong foundation beneath the content. And that means not just picking the right platform, but looking after that platform.

3 essentials for blogging (that aren’t writing!)

A good web host. I’ve talked about this a couple times before, so you might think I’m beating a dead horse. But that’s only because it’s SO important!

A bad web host isn’t just a pain in the neck to deal with, but can leave you vulernable to hacks and random downtime. And when you’re running a business, you can’t afford to have that happen to your website.

I recommend signing up with Siteground, because they’re the best of the best. If you find somewhere else you like the look of, make sure you do your homework. Check out reviews of their service and ask questions (both with the host and their customers).

Up-to-date software. I’m going to assume you’re running WordPress, because it’s the most common website platform out there. But whatever self-hosted website you’re using, you need to make sure it’s up to date.

Out of date website software – your themes and plugins and the like – can leave your website open to hackers. Quite often, plugin authors release updates fixing bugs in previous versions. Sometimes these bugs are related to security, so you really don’t want to leave things how they are for too long.

Correct links. We’ve all been there. You’re reading a blog post, when the author sticks in a link to something that sounds interesting, so you click. And you get a 404 error.

This is especially bad form if it’s a link to somewhere else on your own website. So check your website for dead links every now and then.

You could manually go through every page and post, clicking on every single link…but that would take ages. Instead, go install a plugin called Broken Link Checker, which does just that!

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