The countdown is on…7 days to launch! Here’s another set of tips from Piece of Cake: 42 Simple Systems For Your Business. It’s all about 5 website systems I think are invaluable for every online biz. Enjoy!
Schedule your website backups. If you only implement one website system, make it this one. Your website data is too precious to leave unprotected. These days, it’s not a question of if you’ll get hacked, but when. Sooner or later, everyone does. And when you get hacked, you’ll want to have a recent backup of your site to restore it to its former glory.
You have a lot of options when it comes to scheduling your backups, ranging from easy to complicated.
- Have a VA or IT person back up your site periodically
- Install a plugin like BackupBuddy to do it automatically
- Set up automatic backups in cPanel (or whatever server interface your hosting company uses)
- Set a crontab to create a zip file of your entire website directory (only for true geeks!)
Many WordPress backup plugins (e.g. Backup Buddy) allow you to transfer your backup file to Dropbox, Google Drive, or other cloud storage systems.
If you run out of room, you don’t need to keep all of your backups forever. Go ahead and remove the oldest ones.
Automatically share new content to social media. Have you ever written a blog post, published it – and then forgotten to share it anywhere? After all, what’s the point of writing an awesome blog post if you’re not going to tell anyone about it?
This is where an automatic sharing system comes into play. When a new post goes up on your blog (or sales page or product page) it can be shared automatically on whichever social networks you want.
You can try a few different tools to do this – the Publicize feature of Jetpack, Mailchimp Social, and IFTTT, to name a few. Almost all share to Facebook and Twitter, and a few share to more social networks as well. Obviously, this will have huge benefits to you, as your audience gets to see what you’ve done without you doing extra work!
Collect emails for your list. I know there’s a lot of fancy website systems out there for getting people to sign up for your list, but simple works just as well. I’ve seen dozens of free plugins to connect your email list software with your website – even some premium WordPress themes have that functionality built in.
This works even if you have multiple lists. After you’ve connected your website and mailing list, you’ll be able to specify which list people get added to when they sign up using one of your forms.
Once you’ve set up a form, you don’t have to do much else – just wait for people to sign up!
Sell your thing online. And this is the whole point, isn’t it? You’re in business to sell your thing – your product, service, or talents. If you can do it while you sleep, even better.
If you’re not set up yet to sell your thing online, here’s the short how-to.
- Get an e-commerce plugin such as WooCommerce
- Enter your products into your site
- Connect your shop with an online payment gateway such as Paypal
- Send people to your shop to buy your thing
Again, this is about automation. Once you’ve set up your e-commerce system, it can run on its own. Apart from adding, removing, and editing products, you won’t need to do much to keep it going.
Use an online scheduler. If your business is appointment based, such as a business coach or a personal trainer, an online scheduler can be your best friend. Online schedulers take the paperwork out of making appointments.
Scheduling plugins, such as Bookly, allow your clients to schedule an appointment at a time that works for them and you. You’ll set up your regular office hours, appointment types, length of meeting, and prices. The client then goes to your website, picks out a time from the ones offered, and books their appointment. You can even set up your scheduler to take payment up front and sync to your Google calendar.
The scheduler will also email both you and the client to notify you of the confirmed booking, and even send a reminder the day before if you like.